In January 2011, Target Corp. set the stage for its pending Canadian debut by announcing it had acquired up to 220 Zellers leases.
Just four months later, executives unveiled a list of the first 105 selected sites, believing an address-by-address breakdown would whet Canadian consumers’ appetites for the Bullseye-logoed chain well in advance of its arrival, even though a grand opening for its initial handful of stores would not happen until the spring of 2013.
The incumbent retailers in Canada rolled up their sleeves: they had just been handed a site-by-site roadmap to use for plotting a strategic counterassault. It would be a battle plan for a war on Target, setting the stage for much tougher competition once the U.S. giant finally arrived.
Just four months later, executives unveiled a list of the first 105 selected sites, believing an address-by-address breakdown would whet Canadian consumers’ appetites for the Bullseye-logoed chain well in advance of its arrival, even though a grand opening for its initial handful of stores would not happen until the spring of 2013.
The incumbent retailers in Canada rolled up their sleeves: they had just been handed a site-by-site roadmap to use for plotting a strategic counterassault. It would be a battle plan for a war on Target, setting the stage for much tougher competition once the U.S. giant finally arrived.